Email Marketing & Automation
MailerLite
MailerLite offers approachable newsletters, visual automations, forms, landing pages and websites for creators and small businesses.
Quick decision
- Best for
- Teams valuing straightforward email and automation workflows
- Price
- Free: $0 for up to 250 active subscribers, 2,500 emails every 30 days and 2 user seats.
- Main trade-off
- Pricing scales with subscriber count and sending volume, so buyers still need to model growth.
- Company:
- MailerLite
- Category:
- Email Marketing & Automation
Key signals
- Pricing model
- Freemium
- Free plan
- Available
- Business sizes
- Solo, Small Business, Mid Market, Enterprise
- Newsletters
- Visual automations
- Landing pages
- Websites
Why choose it / Think twice if
Why choose it
- Simple email-marketing and automation experience.
- Free plan supports meaningful early experimentation.
- Paid plans combine newsletters, automation, landing pages and websites.
Think twice if
- Free plan is limited to 250 active subscribers.
- Comfort introduces subscriber, sending and active-feature limits.
- Advanced enterprise/governance needs require higher tiers.
Use cases and fit
Primary use cases
- Newsletters
- Visual automations
- Landing pages
- Forms
- Websites
- Customer engagement
Ideal for
- Creators
- Newsletters
- Solopreneurs
- Small businesses
- Users prioritizing simplicity
- Teams valuing straightforward email and automation workflows
May not suit
- Buyers needing a very broad enterprise marketing suite
- Businesses requiring deep CRM functionality
- Users needing highly complex multichannel orchestration
- Large organizations requiring advanced governance without Enterprise
Pricing snapshot
Free: $0 for up to 250 active subscribers, 2,500 emails every 30 days and 2 user seats.
- Current plans are Free, Comfort, Power and Enterprise.
- Comfort and Power paid prices are not recorded as exact amounts; annual billing saves 10%, taxes may apply and pricing scales with subscriber tier and sending.
Decision summary
Is this the right fit?
Strong fit ifsimple email-marketing and automation experience
Main trade-offThe ecosystem is narrower than broader all-in-one customer-engagement platforms.
Continue when you are ready
Review the provider's current offer when you are ready to act. Verify time-sensitive pricing and terms before purchase.
Visit MailerLite's official websiteEditorial trust
Last verified: Aug 12, 2026Pricing and features can change. Verify current details on the official site.How SaaSvan evaluates software