What email marketing software does
Email marketing software helps teams build audiences, send campaigns, and automate customer communication.
Software category
Email Marketing & Automation
Software for newsletters, audience management, campaigns, automations, forms, landing pages and customer engagement.
Evaluate email marketing software by audience model, sending limits, automation depth, ecosystem breadth and market context.
Category overview
A practical starting point for evaluation
Common buyer use cases
Common uses include newsletters, broadcasts, segmentation, forms, landing pages, and automated journeys.
Who may evaluate email tools
Marketing teams, creators, ecommerce businesses, and organizations with an audience may evaluate these tools.
What to look for
Compare capabilities, availability, pricing, business fit, integrations, and relevant privacy or security information.
Explore software
Explore Email Marketing & Automation software
3 software options
Email Marketing & Automation
Brevo combines email marketing, automation and transactional or multichannel communication in one customer-engagement ecosystem.
Best for
SMBs
Main trade-off
Final cost varies with send volume, options and add-ons.
View detailsPrice
Starter example: $9/month with monthly billing for 5,000 emails/month; $8.08/month equivalent with yearly billing…
Email Marketing & Automation
Mailchimp combines email campaigns, audience management, automation, integrations and ecommerce-oriented marketing workflows.
Best for
SMBs
Main trade-off
Paid pricing varies substantially with audience size and plan.
View detailsPrice
Essentials, Standard, Premium and Pay As You Go also exist.
Email Marketing & Automation
MailerLite offers approachable newsletters, visual automations, forms, landing pages and websites for creators and small businesses.
Best for
Creators
Main trade-off
Free plan is limited to 250 active subscribers.
View detailsPrice
Current plans are Free, Comfort, Power and Enterprise.
Decision guides
Compare Email Marketing & Automation products
Mailchimp vs BrevoMailchimp is stronger for a mature marketing ecosystem, audience segmentation and ecommerce-oriented workflows. Brevo is stronger for send-volume-oriented economics and transactional or multichannel communication. Choose based on the workflow that fits your needs.Mailchimp vs MailerLiteMailchimp is stronger for a broader marketing ecosystem and advanced segmentation or commerce workflows. MailerLite is stronger for creators and SMBs prioritizing simplicity and approachable newsletter automation. Choose based on the workflow that fits your needs.Brevo vs MailerLiteBrevo is stronger for transactional email, SMS or multichannel customer engagement and larger send-volume needs. MailerLite is stronger for simple newsletters, creator workflows and straightforward content and automation tooling. Choose based on the workflow that fits your needs.
A clearer way to compare
SaaSvan compares buyer fit, pricing structure, and trade-offs. Product details and pricing can change, so verify time-sensitive information before purchase.
Read our methodology