Security information
Review data-provider permissions, API access, CRM sync, and workflow governance before scaling usage.
AI Sales & Revenue
C
Clay
GTM data, enrichment, research, signals, and workflow infrastructure for flexible prospecting operations.
Quick decision
- Best for
- GTM engineering and RevOps teams
- Price
- Free: $0 with 500 Actions/month and 100 Data Credits/month.
- Main trade-off
- Actions plus Data Credits create a complex cost model
- Company:
- Clay
- Category:
- AI Sales & Revenue
Key signals
- Pricing model
- Freemium
- Free plan
- Available
- Starting price
- Starting at $185 per month
- Business sizes
- Small Business, Mid Market, Enterprise
- Multi-provider data enrichment
- Claygent AI research
- Prospecting and signals
- CRM enrichment and sync
Why choose it / Think twice if
Why choose it
- Broad data-provider ecosystem
- Flexible enrichment waterfalls
- AI research through Claygent
Think twice if
- Actions plus Data Credits create a complex cost model
- Requires workflow design
- Not a turnkey autonomous SDR
Use cases and fit
Primary use cases
- Multi-provider enrichment
- AI-assisted account and contact research
- Buying-signal workflows
- CRM enrichment and sync
- Prospecting workflows
- API and web-intent operations
Ideal for
- GTM engineering and RevOps teams
- Growth teams building custom prospecting workflows
- Buyers wanting flexible data and enrichment infrastructure
May not suit
- Buyers wanting a turnkey autonomous AI SDR
- Teams without capacity to design and maintain workflows
- Users seeking a simple single-meter pricing model
Pricing snapshot
Free: $0 with 500 Actions/month and 100 Data Credits/month.
- Current modern plans separate Actions (platform work) from Data Credits (data and AI usage): Launch starts around $185/month with 15,000 Actions and 2,500 Data Credits; Growth starts around $495/month with 40,000 Actions and 6,000 Data Credits; Enterprise is custom.
- Annual billing can show different effective figures, and a 14-day paid-plan trial is offered.
- Free plan available
- Starting at $185 per month
Security and privacy
Data privacy information
Assess source provenance, enrichment data use, CRM handling, and retention requirements for prospect data.
Decision summary
Is this the right fit?
Strong fit if: broad data-provider ecosystem
Main trade-off: Actions plus Data Credits create a complex cost model
Consider Apollo.io instead if: prospecting, contact data, and sales engagement need to be combined in a broader workflow.
Continue when you are ready
Review the provider's current offer when you are ready to act. Verify time-sensitive pricing and terms before purchase.
Visit Clay's official websiteEditorial trust
Last verified: Aug 18, 2026Pricing and features can change. Verify current details on the official site.How SaaSvan evaluates software