Security information
Review seat governance, CRM permissions, mailbox access, and organization-level controls for larger deployments.
AI Sales & Revenue
Apollo.io
Established all-in-one B2B sales intelligence, prospecting, enrichment, outreach, and AI sales platform.
Quick decision
- Best for
- SMBs and sales teams wanting an established all-in-one stack
- Price
- Annual billing: Free $0 with 900 credits per seat/year granted monthly; Basic $49/seat/month; Professional $79/seat/month; Organization $119/seat/month with a 3-seat minimum.
- Main trade-off
- Organization needs increase seat and cost commitment
- Company:
- Apollo.io
- Category:
- AI Sales & Revenue
Key signals
- Pricing model
- Freemium
- Free plan
- Available
- Starting price
- Starting at $49 per user/month
- Business sizes
- Small Business, Mid Market, Enterprise
- Contact and account data
- AI Assistant and AI Research
- AI lead scoring
- Sequences
Why choose it / Think twice if
Why choose it
- Broad B2B data and outreach stack
- Free entry plan
- Transparent annual pricing
Think twice if
- Credit economics require monitoring
- AI automation is not the same as autonomous SDR execution
- Advanced capabilities move into paid tiers
Use cases and fit
Primary use cases
- Contact and account prospecting
- Lead enrichment and scoring
- Sequences and outreach
- CRM synchronization
- AI research and assistant workflows
- Dialing and reporting
Ideal for
- SMBs and sales teams wanting an established all-in-one stack
- Teams combining prospecting, enrichment, and engagement
- Buyers valuing transparent annual-billing tiers and a free entry plan
May not suit
- Teams seeking fully autonomous SDR execution
- Buyers who do not want to monitor credit usage
- Organizations needing advanced capabilities without paid seats
Pricing snapshot
Annual billing: Free $0 with 900 credits per seat/year granted monthly; Basic $49/seat/month; Professional $79/seat/month; Organization $119/seat/month with a 3-seat minimum.
- Professional has a 14-day trial route for eligible free-plan accounts.
- Credits and paid-tier limits affect ownership cost.
- Free plan available
- Starting at $49 per user/month
Security and privacy
Data privacy information
Assess contact-data sourcing, enrichment, CRM, email, dialer, and AI research handling before rollout.
Decision summary
Is this the right fit?
Strong fit ifaI features inside an established workflow
Main trade-offAI automation is not the same as autonomous SDR execution
Verify before choosingApollo consolidates prospecting, enrichment, sequences, dialing, CRM workflows, and analytics in one established sales platform.
Consider Clay instead ifflexible prospecting, enrichment, and data workflows matter more than a broader sales-engagement platform.
Other alternatives
Regie.ai
Consider Regie.ai instead if human-led sales engagement and rep assistance matter more than prospecting and data infrastructure.
View Regie.aiContinue when you are ready
Review the provider's current offer when you are ready to act. Verify time-sensitive pricing and terms before purchase.
Visit Apollo.io's official websiteEditorial trust
Last verified: Aug 18, 2026Pricing and features can change. Verify current details on the official site.How SaaSvan evaluates software